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1. |
Limited or declining home market:
Are your sales static or in decline? If so, you may be able to
achieve growth by selling your product/service overseas. |
|
2. |
Increased profit margins:
In some cases overseas margins can be higher due to the product
perhaps being able to command a better price or because distribution
channels in the foreign market are more cost-effective. |
|
3. |
Excess Capacity:
Is your plant producing more than you can sell? You can utilise
overseas markets as a channel to distribute excess manufactured
goods. |
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4. |
Global Competition:
Are you finding that your overseas competitors are selling in your
home market? Are they getting sales in other overseas markets? Could
your company not be competing with them in these markets or getting
to new markets before they do? |
|
5. |
Desire to grow the company:
Your home country provides a limited market for a product. There are
opportunities to grow most companies through distributor networks,
joint ventures, licensing agreements that could take your company
into another level. |
|
6. |
Does your product have competitive
advantage:
That means do you have something that no one else has? Then why not
exploit that fact by selling it in as many markets as you can? |
|
7. |
Management Ambition:
International Trade has a sense of adventure about it. Visiting new
countries and cultures, finding out how our neighbours conduct
business, meeting new people and gaining extra revenue is often the
reason many people look at international trade. |
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REMEMBER :
The world is a small place and getting smaller each
day. The Internet, cheaper travel and the shrinking of markets
(European Union, North American Free Trade, Agreement, Mercosur for example) are all
forcing companies to compete at an international level. Companies
cannot afford to stand still and ignore opportunities in foreign
countries. |
